How to close your first
wholesale deal
Six steps. No fluff. Start in the Marketplace, lock up a deal, then flip it to a cash buyer — usually inside 30 days.
- 01
Find Off-Market Deals in the Marketplace
Start in the Realy Marketplace. Browse distressed properties, motivated sellers, and wholesale deals posted by other investors. Filter by price, location, and equity to find deals that match your buy box. This is your lead source — no skip-tracing, no cold lists.
- →Filter by your target ZIP codes and max purchase price
- →Look for high-equity deals with room for a flip margin
- →Set alerts so new deals hit your inbox automatically
- 02
Run the Numbers in the Analyzer
Paste the property address into the Deal Analyzer. We pull comps, estimate ARV and rehab, and spit out your Max Allowable Offer (MAO). This is the highest you can pay and still leave room for your assignment fee.
- →Use the 70% rule: MAO = (ARV × 0.70) − Rehab − Fee
- →Be conservative on ARV — pick the lowest comp
- →Add a $10k–$15k assignment fee to your MAO calculation
- 03
Call the Seller & Lock It Up
Use the AI Scripts page to grab a proven cold-call or text opener. Build rapport, find the pain (vacancy, divorce, inheritance, repairs), and present your offer. When they agree, get it under contract — we have 50-state templates ready to fire off.
- →Always ask: 'What's the lowest you'd take if I paid cash and closed in 14 days?'
- →Mention you're an investor, not a retail buyer
- →Get the contract signed within 24 hours of verbal agreement
- 04
Re-Post It to the Marketplace
This is the flip side — once your contract is signed, list the deal back on the Realy Marketplace. Every verified cash buyer on the platform sees it instantly. No cold-emailing buyer lists, no Facebook groups.
- →Post photos, ARV, rehab estimate, and your asking price
- →Set a deadline (48–72 hours) to create urgency
- →Respond to every inquiry within 1 hour
- 05
Match with a Cash Buyer
Buyers on the marketplace can hit you with offers directly. You can also browse the Buyer side to find investors whose buy box matches your deal and pitch them one-on-one. Pick the cleanest offer — not always the highest, but the one most likely to close.
- →Verify proof of funds before assigning
- →Choose buyers with closed deals on the platform
- →Cash + no inspection contingency wins every time
- 06
Assign the Contract & Get Paid
Move the deal through your Pipeline. Use the Contract Generator to create the Assignment of Contract, send it to the title company, and they wire your assignment fee at closing. That's your first deal. Rinse, repeat, scale.
- →Use a reputable wholesaler-friendly title company
- →Get your fee in writing on the assignment agreement
- →Send the buyer the original contract + assignment doc together
Ready to start?
Get 3 free Marketplace searches — no card required.